When IBM first put forth its bid for Sun, it didn’t make a lot of sense to me – too much redundancy and a case of the whole not really being greater than the sum of the parts. Not so for a combination with Oracle, which made its $7.4B offer for Sun Micro on Tuesday. (Interestingly, in reviewing the blogosphere, kudos go out to an article from Neil McAllister which accurately predicted Oracle as the most likely buyer for Sun).
But the reporting to date on the deal strikes me as missing the strategic value of Sun to Oracle.
There’s two important points to make here. One that is being talked about too much and one that needs a lot more focus.
The first, regarding the hardware/software integration angle is valuable for Oracle from an implementation perspective but not especially strategic. For Oracle, and Sun’s ability to build servers mixed with a rock solid operating system and virtualization is reflective of the growing convergence of the operating system, applications, hardware, and networking. Cisco’s increasing concentration on software and building blade servers is a perfect example of this land grab within the enterprise and the data center. Over the coming five years, we’ll see companies like IBM, Microsoft, Cisco, SAP, HP, Dell, and Oracle all looking to be able broaden out their offerings. Why?
What we’re seeing is a move to turnkey systems, especially now that virtualization has moved into the mainstream. With applications like Vmotion from VMWare, IT people can move running applications between server machines, providing an ability to consolidate multiple applications onto a single hardware platform. In this environment, does it make sense to just sell the server software (Microsoft) or the database software (Oracle)? If HP is going to build Ethernet switches to Cisco’s chagrin, then Cisco is going to push back by selling blade servers. For the end customer, this development is great – and should result in easier to install and maintain IT infrastructure, at a lower total cost of ownership. For companies without a full spectrum of products, it gets harder to compete because of bundling – for example, IBM can take a haircut on hardware in order to get long-term service contracts. Could we see a consolidation down to just a few mega-companies over the coming years in the enterprise and data center market? This could be quite likely.
With Sun products integrated with Oracle applications, we could conceivably see an entire server ecoosystem pre-configured and ready to go out the box, and since the applications need to be locked to a particular hardware configuration, this will put Oracle support engineers in-front of customers from cradle to grave, which is important no doubt.
The more interesting strategic consideration here is on the subject of databases. One thing that struck me as gravely wrong is conjecture that Oracle will de-emphasize Sun’s open source database called MySQL, which is extremely popular in the open source arena, in order to reduce competition for its core database product. In contrast, Oracle’s bread-and-butter has been its Oracle database, which is the gold standard for high-performance databases in data centers and enterprises. Would Oracle shut down this free database in order to stop it from cannibalizing high-priced Oracle sales?
This seems highly unlikely. Due to the nature of the open source community, killing or abandoning MySQL isn’t really possible, as it really has a life of its own – introducing controversial changes to an open source project simply means that the project gets forked off, allowing people disputing the change to start their own project under a different project umbrella. There are other free database alternatives, such as PostgresSQL, which could increase in popularity if Oracle somehow manages to torpedo MySQL.
On the contrary, I think that MySQL is really the crown jewel here for Oracle and a product that could fit well within Oracle’s product line-up.
MySQL = Oracle Light. Currently, developers need to create applications around either MySQL or the more powerful Oracle as there are differences in the way that developers can interact with the database language-wise. One thing that Oracle should do with MySQL is relly make it Oracle-lite. One way of doing this would be allow applications currently using MySQL to migrate up to the full Oracle package when they outgrow a free database application.
This compatibility becomes critical as applications increase in size and more importantly as server applications move into the data center, aided by virtualization and software-as-a-service. As more applications get run on a single server, I could see the data center operator starting to choke a bit using MySQL. However, this provides a perfect opportunity for Oracle to upsell data center operators – if Oracle can make its Oracle database fairly compatbile with MySQL, then a data center could consolidate down to a single Oracle high-performance database instead of relying on the free alternative.
At the end of the day, Sun’s MySQL database (acquired for around $1B a few years back) is very interesting strategically for Oracle because it helps Oracle build a presence in the low-end of the database market, and puts Oracle directly in-front of customers that are looking to get more performance or reliability from their existing database solution. For IBM, the value of buying Sun increases – buying JAVA simply to keep it out of Oracle’s hands might be… priceless.
The bottom line here is that this deal appears to be very good for Oracle in the longer-term, a might be bad for companies like HP/Dell/IBM because Oracle building stronger relationships directly with the end customer. And for companies without the full gamut of products, things will be getting tougher as sales forces from these large integrated companies will not only push their in-house solutions top to bottom but will also offer bundle pricing galore.
For Microsoft, this deal is bad as well, as the company has seen strong growth of its Windows-server based database product, which is lower priced on a unit basis compared with IBM and Oracle database offerings (though Microsoft does this because it’s margin on the operating system itself is juicy). With Oracle being able to push a free database model (combined with professional services), this could help take share from the Redmond giant at the low end over the coming years. In summary, as with the case of Cisco, which builds tangential businesses which ultimately help to sell more routers, this deal for Oracle could very well help to sell more Oracle databases down the line, creating a “minor league training facility” so-to-speak.






